copywriting

Including

• The 5 most persuasive words in the English language
• The 20 most influential words, via David Ogilvy
• 3 words to encourage community
• 10 cause-and-effect words and phrases
• 12 phrases that imply exclusivity
• 9 phrases that imply scarcity
• 28 words and phrases that make you feel safe
• 48 ubiquitous power words
• 9 word for shareable content

The Big List of 189 Words That Convert

• Book 1: Where Stellar Messages Come From
• Book 2: Formatting & the Essentials of Web Writing
• Book 3: Headlines, Subheads, & Value Propositions
• Book 4: Buttons & Click-Worthy Calls to Action
• Book 5: Writing Long-Form Sales Pages
• Book 6: How to showcase why you’re different and better
• Book 7: The Great Value Proposition Test

Copy Hackers