The Modern Marketing Workshop
Lessons
- Overview
- Introduction
- 11 Questions About Your Role and Your Leverage
- An Action Theory of Marketing
- The “P” Words
- Specific Marketing Concepts
- Bonus Features: Case Studies
- Class Wrap-Up
Modern Marketing Workshop is specifically designed to work for organizations of all types, from large corporations to first-time entrepreneurs. The class includes lifetime access to 25 short video lessons across four units, complementary resources, and a final class project focused on building a real-world marketing plan.
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