- Book 1: Where Stellar Messages Come From
- Book 2: Formatting & the Essentials of Web Writing
- Book 3: Headlines, Subheads, & Value Propositions
- Book 4: Buttons & Click-Worthy Calls to Action
- Book 5: Writing Long-Form Sales Pages
- Book 6: How to showcase why you're different and better
- Book 7: The Great Value Proposition Test