What is Retargeting?
Have you ever visited a website, not purchased anything, and then seen ads from that same company magically appear around the web on other sites you’re visiting? Well, that’s not a coincidence, you’ve been retargeted! Retargeting technology lets us build a list based on every visitor that lands on our site, and then display our banner ads to them when they visit other popular webpages, including Facebook. It does this using “cookies”.